Hello there,
I came across an intriguing article in the Financial Times this week about how the Big Four accounting firms are rapidly adapting to the AI boom. Watching Deloitte, EY, PwC, and KPMG seize new opportunities made me think: How can we apply this proactive mindset ourselves?
The Big Four are quickly developing services to audit and assure AI systems. Leveraging their strong reputation from financial audits, they're positioning themselves as trusted validators of AI safety and effectiveness.
I believe these firms are uniquely equipped to boost public trust in AI, given their resources, expertise, and multidisciplinary teams spanning finance, technology, ethics, and regulation. Yet, it's clear they're also capitalizing on this lucrative market—which is understandable, given the explosive growth of AI.
Governments, too, must step up to craft regulations reflecting genuine societal needs rather than purely commercial interests. Striking the right balance between profit and social responsibility is essential, and it requires transparency, independent audits, and vigilant oversight.
I'd love to know your perspective: Can the Big Four effectively balance their commercial ambitions with societal responsibility?
Cheers,
Derwish Rosalia
Certified Accountant & AI Expert
15+ years in Finance in Big 4, Corporate and Government roles

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